Work > Pharma Patient & Physician Profiles

Challenge

Tell the story of caregivers, advocates and physicians who have made a difference in the lives of cancer patients.

Solution

Partner with the client’s agency to produce an integrated campaign of digital deliverables. They included inspiring video profiles of the seven honorees, an iPad app, a booth kiosk and a TV spot. They were featured at a formal dinner, at annual conference events, and on the client’s web site.